For the past few months, I was writing about
quantum physics and business research to explore innovative ways of using the
latest research and wisdom to lead and succeed in a global business environment
that is constantly evolving at a rapid pace. As leaders, we need to know what’s
going on with our teams and employees. Are they facing major obstacles? Is
their rational thinking overridden with fear? They are not always willing to
say they need help, as they may perceive it as a sign of weakness or they may
believe there will be negative repercussions.
Two weeks ago, in an earlier article on emotions,
I have described how science is now showing us ways to read the emotions of
other people, so we can proactively offer help. I am certainly aware of the
unease or self-conscious discomfort that many people feel when a term such as
"empathy" is introduced in a business environment. However, in this
article, let me show how to take empathy to the next level.
Empathy is the act of recognizing and sharing the feelings
(such as jubilation or fear) that are being experienced by another person. New
scientific discovery is giving us confidence to expand on this traditional
definition by including the ability to pick up on the feelings, bodily
sensations of another person. Indeed, empathy is valued currency. It allows us
to create bonds of trust, it gives us insights into what others may be feeling
or thinking; it helps us understand how or why others are reacting to
situations, it sharpens our "people acumen" and informs our
decisions. As leaders, this helps us know if an employee needs our help to
clear an obstacle or needs to receive some encouragement.
A large number of experiments using functional MRI have
shown that certain brain regions are active when people experience a certain
emotion and the same regions are active when they see another person experiencing
the same emotion. The practice of “feeling into” another person is reportedly
used in psychotherapy, and now we can use it in other areas of our lives,
including the more mundane business world.
There are numerous studies that link empathy to business
results. They include studies that correlate empathy with increased sales, with
the performance of the best managers of product development teams and with
enhanced performance in an increasingly diverse workforce.
Yes, increasingly, the topic of empathy is encroaching on
the business world. We are now even seeing terms such as "empathy
marketing" and "empathy selling". Not long ago, I came across
the term "user empathy", referring to user interface.
Empathy; which is the ability to imagine yourself in someone
else's position, to imagine what they are feeling, to understand what makes
people tick, to create relationships and to be caring of others; is very
difficult to outsource or automate, and yet is increasingly important to
businesses in a global economic environment.
The modern management guru, Dr. Daniel Goleman wrote,
"Leaders with empathy, do more than sympathize with people around them:
they use their knowledge to improve their companies in subtle, but important
ways." This doesn't mean that they agree with everyone's view or try to
please everybody. Rather, they "thoughtfully consider employees' feelings
– along with other factors – in the process of making intelligent
decisions."
Empathy, then, is an ability that is well-worth cultivating.
It's a soft, sometimes abstract tool in a leader's toolkit that can lead to
hard, tangible results. But where does empathy come from? Is it a process of
thinking or of emotion? From a scientific perspective as explained above, I
believe that it is both: We need to use our reasoning ability to understand
another person's thoughts, feelings, reactions, concerns, motives; This means
truly making an effort to stop and think for a moment about the other person's
perspective in order to begin to understand where they are coming from: And
then we need the emotional capacity to care for that person's concern; Caring
does not mean that we would always agree with the person, that we would change
our position, but it does mean that we would be in tune with what that person
is going through, so that we can respond in a manner that acknowledges their
thoughts, feelings or concerns.
When candor is communicated with empathy and caring and not
the prideful arrogance of an over inflated ego good things begin to happen.
Empathetic communicators display a level of authenticity and transparency that
is not present with those who choose to communicate behind the carefully
crafted facade propped-up by a very fragile ego. Understanding this
communication principle is what helps turn anger into respect and doubt into
trust.
So this leads me to a question that I am sometimes asked:
"Can you teach someone to be empathetic?" We all know some people who
are naturally and consistently empathetic – these are the people who can easily
forge positive connections with others. They are people who use empathy to
engender trust and build bonds; they are catalysts who are able to create
positive communities for the greater good. But even if empathy does not come
naturally to some of us, I firmly believe that we can develop this capacity.
Here are a few practical tips you might consider to help you
do this:
Smile at people.
Use people's name. Also remember the names of people's
spouse and children so that you can refer to them by name.
Take a personal interest in people. Show people that you
care, and genuine curiosity about their lives. Ask questions about their
hobbies, their challenges, their families, their aspirations.
Listen – truly listen to people. Listen with your ears, eyes
and heart. Pay attention to others' body language, to their tone of voice, to
the hidden emotions behind what they are saying to you, and to the context.
Don't interrupt people. Don't dismiss their concerns
offhand. Don't rush to give advice. Don't change the subject. Allow people
their moment.
Be fully present when you are with people. Don't check your
email, look at your watch or take phone calls when a direct report drops into
your office to talk to you. Put yourself in their shoes. How would you feel if
your boss did that to you?
Tune in to non-verbal communication. This is the way that
people often communicate what they think or feel, even when their verbal
communication says something quite different.
Practice the "93% rule". When communicating about feelings
and attitudes, words – the things we say
– account for only 7% of the total message that people receive. The other 93%
of the message that we communicate when we speak is contained in our tone of
voice and body language. It's important, then, to spend some time to understand
how we come across when we communicate with others about our feelings and
attitudes.
Encourage people, particularly the quiet ones, when they
speak up in meetings. A simple thing like an attentive nod can boost people's
confidence.
Give genuine recognition and praise. Pay attention to what
people are doing and catch them doing the right things. When you give praise,
spend a little effort to make your genuine words memorable: "You are an
asset to this team because... "; "This was pure genius"; "I
would have missed this if you hadn't picked it up."
Empathy is an emotional and thinking muscle that becomes
stronger the more we use it. Try some of these suggestions and watch the
reactions of those you work with. I believe you will notice some positive
results.
Years ago, I had come across a saying that went something
like this: the measure of a man [or woman], is how they treat someone who is of
absolutely no use to them. Empathy should not be selective: It should be a
daily habit. If I were to create a bumper sticker, I would say: Empathy: Don't
Leave Home Without It!
When you “feel into” another person, you are using a part of
your brain not typically used in business. There are three levels of your brain
and each perceives differently. The lower level reptile brain, which is seldom
used in business today, perceives thru subtle, instinctive vibes. To feel into
another person, project your awareness to the other person, envision moving
down in your brain toward your instinctive senses, and notice the way your body
feels.
This is where knowledge of how your own emotions feel in
your body really pays off, because you will feel the other people’s emotions
the same way you feel your own. When the other person is feeling empowered and confident,
you may feel energy rising in your body, perhaps warmness around your chest.
If, on the other hand, you feel your energy drop or tighten, the other person
is likely tense, worried, feeling overwhelmed, or holding something back. You
can feel the steady waves of harmonious people and the adrenaline of people who
are afraid or operating from their ego.
This technique works in person, by phone or even email, as
long as you feel a connection to the other person and can project your
awareness to them. While you are learning this technique it’s important to keep
in mind to always verify with the person that you have accurately detected what
they are feeling.
here is something to watch to gain additional insights on EMPATHY: http://youtu.be/l7AWnfFRc7g
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